Frequently asked questions
About the newsletter
What is morningfold?
A short newsletter. One curated pick each weekday morning, usually an AI tool, a health-tech app, a banking or money product, or a piece of consumer or business kit that earned its place that week. About a 2-minute read.
How often will I get email from you?
One email per weekday morning, around 6:30am time. No weekend editions. No promotional blasts on top of the normal cadence.
How much does it cost?
Free.
How do I unsubscribe?
One click on the link at the bottom of any email. Instant. Or visit /unsubscribe/ and enter your address.
Will you sell my email address?
No. Subscriber data stays with Morningfold and our email infrastructure provider (ElasticEmail), full details in the privacy policy. We don't sell, rent, or trade lists, ever.
How do you make money if it's free?
When a Morningfold article or email recommends a product and you click through and buy it, we sometimes earn a commission from the brand. The commission doesn't change which product wins our recommendation, see editorial standards and methodology.
About the picks
Have you actually used the things you write about?
Yes. We don't recommend products we haven't tested. The methodology page explains how testing works for different categories.
Why do some "best of" lists you write put cheaper products above more expensive ones?
Because that's what testing showed. Editorial rankings are never affiliate-weighted, see editorial standards. Sometimes the cheap or free option is genuinely better.
Can I suggest a product?
Please. Email hello@morningfold.co.uk. The most useful pitches include a one-line reason it might earn a place, and any obvious weaknesses we should test for. If a tool you suggest is featured, you're credited (anonymised if you prefer).
I disagree with a verdict. Will you change it?
If your reasoning is sound and supported by your own usage, often yes. We've revised verdicts after reader feedback in the past. Email hello@morningfold.co.uk, please include what you actually used and for how long.
About commercial relationships
Are the links in your articles affiliate links?
Some are. When they are, the article tells you at the link, in the same paragraph, not buried in a footer. Most outbound links across the site, particularly to research and references, are not affiliate links.
Can I sponsor an edition of Morningfold?
Maybe. We accept sponsorship in dedicated, clearly-marked sponsorship slots that sit separately from editorial picks. We do not accept payment to change a verdict, to insert a brand into a "best of" list, or to take a competitor down. See Advertise & sponsorship for what we offer and what we don't.
Will you do a paid review of my product?
No. We accept review units for testing without obligation, and we'll let you know if your product is featured (we don't owe a positive verdict in exchange). We do not accept money for reviews.
About the website
Where can I read past editions?
The newsletter archive lists every published edition.
Do you have an RSS feed?
Yes, morningfold.co.uk/rss/. Feed readers welcome.
Can I republish your articles?
Quote a short extract (under 150 words) with attribution and a link back, that's fine. For full republication, please email contact@morningfold.co.uk for permission. We don't allow training of language models on our content without explicit permission.
Who runs morningfold?
James Walker edits Morningfold. He writes the picks, runs the testing, and replies to most reader emails himself.
Technical / privacy
Does Morningfold use tracking cookies?
We use one analytics cookie if you opt in via the cookie banner, privacy-respecting analytics that doesn't build a cross-site profile. We don't use Facebook Pixel, Google Ads tracking, or third-party advertising cookies. See Cookie policy.
Where is my data stored?
In the and the EU, with our sub-processors (ElasticEmail, Microsoft 365, Hostinger). Full details in privacy policy.
How do I request a copy of my data, or have it deleted?
Email privacy@morningfold.co.uk. We respond within one calendar month, as required by UK GDPR. Most requests are handled within 48 hours.
Other
Why "Morningfold"?
A "fold" of newspapers, historically what a newsagent assembled at the start of the day for a customer's pickup. The name is a small homage to the daily ritual of curated reading.
How can I get in touch?
The right inbox depends on the question, see Contact for a routing guide.