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Picks, comparisons, and tests in the AI Tools category — written and verified by James Walker.
Skip the £20-a-month subscriptions for now. We tested 14 free AI tools across one UK marketing agency for a month. These five earn their keep without a credit card.
AI in UK HR is more cautious than other categories — for good legal and ethical reasons. The right deployment is augmentation in specific workflows; the wrong deployment is automated decisions about people.
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